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Optimizing Your Website for Google

There are no tricks to optimizing your website for Google. They are straight forward with the requirements they have. The goal of any business is to give the customer what they want so they are a satisfied customer. That is Google's goal go give anyone searching the web to not have a frustrating experience and to find what they are looking for during their search.

Google uses a lot of technical so I will break down and rewrite some of the information for you. You can also download their Search Engine Optimization Starter Guide

Google has concerns about hiring someone for "search engine optimization" A ton of people claim to have SEO knowledge but could be scamming. Some really believe the know SEO but are really misguided in their thinking so be really careful about who you hire.

You risk the chance of your website being damaged and you may never know it has been damaged for years. It could take a long time to repair it. Click here for questions to ask an SEO before hiring.

My goal is to explain some of Google's technical jargon for beginning website builders.

1. thoroughly check your website's content and structure. This means making sure your content is relevant for anyone searching for your content and making sure the links on your website are in working order. Create a website plan before you create a website. A carefully throughout sitemap should do the trick for the structure of your website.

2. Technical advice on website development and which web hosting company to choose. There are a ton out there. Click here to get web hosting tips; Redirects deal with pages that you no longer want you customers to go to because you have revised and added it to a new site structure;

Error pages to show you customers where to go when your page can't be found. use of JavaScript; a scripting language different from html coding that allows content within your web pages to act and react dynamically. Click here to see a video of Austin demonstrating the JavaScript client library.

3. Content development. Content will be the most important thing you add to your website along with keyword research. Good content that satisfies your customers is what Google loves. Each time some searches for content consistant to goals of your business, Google is more than happy to serve it to them.

4. Management of online business development campaigns comes with experience. A successful campaigns can be successful by testing to see what works and what doesn't.

Usually, a person with expertise in a specific market will understand the geography and the people of the geographical region before presenting a camping. This only means you should know who your audience in before you can market to them.

5. SEO Training also comes in time with understanding of your audience, guidelines set by search engines, careful research of keywords that not only brings traffic to your website but targeted traffic with happy to purchase buyers of your product and services.

You don't have to pay for organic traffic and getting organic traffic is a good way to go until you learn how Adwords works. If your SEO person is good, they should be able to get you a good chunk of organic traffic as well as paid. Here is a excerpt from Goggle's guidelines for Organic Traffic versus Paid Traffic.

" Advertising with Google won't have any effect on your site's presence in our search results. Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results. Free resources such as Webmaster Tools, the official Webmaster Central blog, and our discussion forum can provide you with a great deal of information about how to optimize your site for organic search. Many of these free sources, as well as information on paid search, can be found on Google Webmaster Central.
Before beginning your search for an SEO, it's a great idea to become an educated consumer and get familiar with how search engines work. We recommend starting here:

Here are some questions Google suggests you ask before hiring an SEO.

  • Can you show me examples of your previous work and share some success stories?
  • Do you follow the Google Webmaster Guidelines?
  • Do you offer any online marketing services or advice to complement your organic search business?
  • What kind of results do you expect to see, and in what timeframe? How do you measure your success?
  • What's your experience in my industry?
  • What's your experience in my country/city?
  • What's your experience developing international sites?
  • What are your most important SEO techniques?
  • How long have you been in business?
  • How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?

Be wary of SEO firms and consultants that send you email out of the blue.
No one can guarantee a number one ranking on Google.
Be wary of SEO's that say they have a special relationship with google.
There is only one way to submit/Add a website to Google.
There is only one way to submit/Add a sitemap to Google.
Be careful of companies that are not up front about what they intend to do.
Never link to SEO's.

Click here to read a story of SEO promises gone bad. The company was fined and for their actions or lack there of; and rightly so.

There are many more things to be cautious about when looking of SEO Help. Click here read the full Google document regarding.

If you have been a victim of SEO Fraud you can contact the Federal Trade Commission (FTC) handles complaints about deceptive or unfair business practices. To file a complaint, visit: and click on "File a Complaint Online," call 1-877-FTC-HELP, or write to:
Federal Trade Commission
Washington, D.C. 20580
If your complaint is against a company in a country other than the United States, please file it at

Click here more info on optimizing your website for google.

My Top 5 Tips for Optimizing Your Website for Google

  1. Follow Google Guidelines for SEO.
  2. Look over the PDF link about with SEO Tips.
  3. Try to get Organic Traffic and Get Some Experience.
  4. We Wary of people who claim the can make your website rank #1.
  5. Find out if your SEO expert for hire really is an expert.
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Optimizing Your Website for Google